Alyson Hannigan, Emily Deschanel and friends get touchy feely for a good cause


There are very few moments in life when you can be pervy for a good cause. This is one of those rare moments. It comes courtesy the touchy-feely exploits of Alyson Hannigan, Emily Deschanel, Katharine McPhee, Minka Kelly and Jaime King. The actresses star together in a new video for called “The Booby Scare.”

All you need to know before pressing play is that there will be boobs and there will be touching. Why are you still reading? Press play!

The actresses have teamed up to celebrate Breast Cancer Awareness Month (which starts today) and raise fund for Stand Up 2 Cancer. Blending a little racy humor with a good cause? Now that’s my kind of campaign.

And it’s tough to think of a better slogan than “Touch a tit, save a tit.” Hello, my new favorite T-shirt slogan.

The spot is part of a six-part breast cancer awareness campaign called Tit for Tat, which are being co-written and produced by Jaime and American Idol alum Taryn Southern. The next episode will air in November. You can find more behind-the-scenes shots from the set here.

Also, am I the only one who totally did not recognize Kat as a blonde?

Now, all kidding aside, the spot’s message is spot on. Early detection is key in breast cancer survival. The more women’s health issues are discussed openly, the more likely women will be to participate in preventative care and routine exams. Also I, of course, wholeheartedly approve of any campaign that encourages women to touch breasts — their own or someone else’s.

Now, I’m off to hit play again. Hey, stop looking at me — it’s for a good cause.

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