Super Bowl ads: You paid $2.7 million for that?


The one time of the year we

don’t get up to use the bathroom during commercial breaks has come

and gone, and it’s time to assess whether our impending bladder infections

were worth it. In short, never mind the game: How about them Super Bowl


If you like cute animals, disembodied

hearts and a nearly naked Angelina Jolie, it was probably a good night

for you. Here’s a rundown of some of the more female- (and fauna-) centered spots

from the broadcast and my picks for the best, most boring and just plain

bad ads.

The Best


What’s better than talking animals? Screaming animals. I didn’t

say my taste was all highbrow. P.S. Does anyone else think this squirrel

is related to the famous Dramatic Prairie





Maybe I had too much of their product beforehand, but the whole “Rocky

of the animal kingdom” thing worked for me.




Finally, a way to get me to watch the Macy’s Day parade. Is it wrong

that I was rooting for Stewie to beat Underdog? Though, in the end,

the best balloon won.




Behold Angelina Jolie’s naked tattooed back. That is all.



The Boring

SoBe Life Water:

Even without Naomi Campbell, the Filipino prison

did it





You’d think the meeting of pop icons and pop art would be interesting.

You’d think wrong.



Victoria’s Secret:

Look, I appreciate the simplicity and — heaven knows — I’m in favor

of supermodels in lingerie, but since no one watching really has

Adriana Lima
waiting at home for her, it’s also kind of cruel.



The Bad

(Note: These are so bad, I’m

not even going to post the clips. They don’t deserve any more return

on their investment.)

The perennial in-bad-taste winner used its ad to tell people to watch

its banned ad online. Don’t do it. I did so you don’t have to. Danica

Patrick, seriously, you can’t be that hard up for cash.

Fake accents aren’t funny. Neither are Asian stereotypes. Just ask Rosie O’Donnell. The company’s other ad featured

an Indian salesman with “seven kids” to feed. I believe we have

a winner in the Offensive Ad Bowl 2008.


Bonus: The


I can’t decide whether this ad is clever or creepy. Though, it does

give new meaning to the saying, “You ripped my heart out.”



So, any I missed? Or any I

missed the mark on? And did anyone else enjoy watching Lena Headey

in all the Terminator: The

Sarah Connor Chronicles

promos almost more than the game itself?

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