Cotton is a versatile, breathable, wonderful fabric. I might even dare to say, the fabric of my life. And, according to this new Cotton campaign, it is also the fabric of Zooey Deschanel’s life. She’s donated her vocal and musical stylings for the latest Cotton campaign, and, I have to say, the first time I saw the commercial on my TV, I hit the rewind button on my DVR more than once.
Here’s the ad:
You’re probably thinking, “She’s so hot/cute/adorable,” but my rewinding was prompted by a state of sheer confusion. “What is going on here?” was the main sentiment that came from my non-verbals and I sat in shock. I then took some time to diagnose what might have put me into aforementioned shock, and here’s what I came up with:
Her singing makes me uncomfortable. Other than the She & Him stuff she did with M Ward (indie-pop goodness!), I think Zooey might just suffer from Too Precious Syndrome and this ad is a great piece of evidence to support my claim. However, before lynching me for this accusation, I kindly ask you to put a couple of things into consideration:
OK, there is always the chance that I might be really cynical, or just still dealing with erratic insulin levels from all of the Easter candy I’ve consumed in the past month. And, a lot of people do like Juno, 7th Heaven and friendship — all equally precious.
I ask you to please just read these lyrics, listen to the song, and tell me what you think. Above all things, I’m not too sure of how Deschanel’s effort will be very effective in making the average American TV viewer more passionate about cotton (most yuppies have TiVo, anyway). Maybe if she was singing in her underwear.
I would like to quickly remark that Zooey Deschanel can do whatever she wants and it won’t equal the amount of pain I suffered when I heard Scarlet Johansson singing Jeff Buckey’s “Last Goodbye.” Is nothing sacred?