Growing up, I always watched the Super Bowl commercials, and never the game. Then even the commercials got old (or maybe it’s the fact that we’re inundated with advertisements everywhere we turn). But I missed out on something really interesting by skipping the game and the ads this year. Thanks to AfterEllen.com reader Becky C. we learned that a lesbian was featured in a Super Bowl commercial in a way that shockingly wasn’t to appeal to the millions of straight men watching.
It wasn’t objectifying or offensive or clichéd or overly sexual (or sexual at all, for that matter). It was Avon. One of the “Faces of Avon” is Daryn DeZengotita, an out lesbian and eight-year Avon representative from Dallas, Texas.
In an interview with the Dallas Voice last week, DeZengotita says she was out in the very beginning of her Avon career, which she started to earn extra income after adopting a child with her partner:
While it was exciting when Ellen became a CoverGirl, having a normal, non-famous person representing our community shows even more progress, if you ask me. You can watch the commercial here.
DeZengotita told AfterEllen.com in an e-mail interview:
She really does give a whole new meaning to lipstick lesbian. And it’s not just DeZengotita: Avon is supportive of lesbian rights, in general, and she told us the commercial has allowed some fans of the cosmetics to contact her with their gratitude:
DeZengotita’s celebrity has likely given Avon a boost in lesbian make-up clientele, and people have taken notice. Next up for DeZengotita is an informercial with Suze Orman. And after that, she just hopes the commercial could be nominated for a GLAAD Award so that she can meet Ellen. She said she told her partner she hoped this could become a reality in the future, and Celia’s response was simple: “I get to sit by Portia.”