In a blatant attempt to woo Emmy voters, Showtime placed a full-page ad in Variety yesterday for The L Word that boldly proclaims: "no longer 'a show about lesbians,' this series has evolved into a show about people."
Good thinking, that'll fool 'em! And it won't piss off your lesbian audience at all! (Maybe they were hoping we'd be too busy picking up women in people bars or marching in people pride parades to notice.)
Just for fun, let's see what Showtime might have said in the ads for some other popular shows, if they’d been in charge of their Emmy campaigns:
American Idol: "No longer 'a show about singers,' this series has evolved into a show about people who project their voice in a musical manner for pleasing effect."
You can play too! Give me your Showtime Emmy campaign slogans for other TV shows in the comments — I'll be back to read them after I have breakfast with my people life-partner… [hat tip to Defamer]