11. Lisa Sherman — Senior Vice President and General Manager, Logo
In 2004, MTV Networks announced that it would launch an ad-supported cable channel devoted entirely to LGBT programming: Logo. Because the channel would be ad-supported, perhaps it is not surprising that a former ad exec, Lisa Sherman, was brought in to oversee daily operations at the fledgling network. Though Sherman had never previously worked in television, under her guidance Logo’s advertisers have grown from three at its debut in 2005 to more than 60.
In addition, Sherman has overseen the expansion of the network’s programming to a broad range of shows, including its flagship drama Noah’s Arc , reality series such as First Comes Love and Curl Girls, and classic queer programs such as Queer as Folk and Britain’s Bad Girls. And we would be remiss if we didn’t acknowledge that in 2006, Logo broadened its internet presence by acquiring AfterEllen.com and AfterElton.com.
Sherman is a board member of God’s Love We Deliver, an organization that works to alleviate hunger in those living with HIV/AIDS or other serious illnesses, and she is a former executive committee board member of the Human Rights Campaign. She and her partner, Sophie Dagenais, announced their marriage in the New York Times in 2003.
"The gay and lesbian audience was once invisible and then on the periphery," Sherman told the Jack Myers Media Business Report on Logo’s two-year anniversary. "We have emerged as visible, viable and, from an advertisers perspective, very valuable."