Pop quiz: Take a look at this ad. Examine it closely. Study it intently. Consider it, um, fully. Now what exactly is it selling?

Uhhh, push-up bras? Umm, skin care products? Errr, flotation devices? No. No. And, seriously, no. This ad is selling — drumroll, please — shampoo. Yes, shampoo. The stuff you wash your hair with every day. I am in no way joking.

More specifically, this is an ad from Brazil for Pantene Pro-V. And, oh, it gets better. Just wait until you read the tag line, which translates roughly to: “Ensure that your hair will be the second thing he looks at.” … continue reading