Sara Bareilles’ commercial appeal

 
 

The recent trend in music has been to gain popularity and exposure through being sampled in commercials. Sara Bareilles is the perfect example of said trend.

You would have to have been in a coma these past few months not to have heard the first single, "Love Song," from her debut album Little Voice. After being featured in a Rhapsody commercial in late 2007, the song shot from No. 73 to No. 16 on the Billboard pop charts in one week. She has since been included in several additional commercials for Rhapsody, as well.

But don’t make the mistake of thinking her career and time is limited to hawking products. She is currently headlining her own tour and recently announced that she will spend the summer touring with Maroon 5 and the Counting Crows.

Last night, the American Society of Composers, Authors and Publishers held the 25th Annual Pop Music Awards in Los Angeles, where Bareilles was presented with the ASCAP Vanguard Award. According to a press release, the honor "is given in recognition of the impact of musical genres that help shape the future of American music."

Also, as Colin reported on NewNextNow.com, she released the music video to her second single, "Bottle it Up," this week.

That voice is absolutely ridiculous. There is definitely nothing "little" about it. She brings a bit of a jazz influence into a very mainstream pop sound, which is no easy task. It reminds me a bit of Fiona Apple.

The video itself isn’t anything groundbreaking in terms of its direction, but it’s effective. By following her around with only varying forms of keyboards and pianos, you’re encouraged to listen to the actual music and lyrics: "Only one good thing worth trying to be and it’s love, love, love, love."

As if all that is not reason enough to love and support her, go watch the Lawrence King PSA one more time. She appears about halfway through.

Want to hear more from Sara? (You should!) Go to her MySpace page, where you will find tons of videos, blogs and news.

 
 

Tags: