Kelly Rowland gets the ball rolling

R&B singer and former Destiny’s Child member Kelly Rowland proved her beauty is not just skin-deep this week. The 27-year-old performer is trying her best to bring awareness to the importance of HIV screening as an ambassador for MTV’s Staying Alive Foundation, which aims to reduce discrimination against those who are infected with HIV and AIDS. The singer is visiting Africa where she underwent an HIV test to in Nairobi, a city devastated by the disease, to encourage others to do the same.

“Ignorance is not bliss when it comes to HIV infection, and it is important for everyone to know their HIV status,” Rowland said in a statement to the press. “The quicker you know your status, the sooner you can receive treatment if you’re HIV+, and reduce the risk of inadvertently infecting future partners.”

The ambassador’s second album, Ms. Kelly, has several hits, including “Like This,” “work” and the Snoop-Dog collaboration, “Ghetto.” However, this might be some of her most important work yet.

Are you more likely to get tested because a celebrity has? Do publicity stunts like this at least serve as a reminder?

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