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Gina Trapani, Life Hacker

When Forbes released its 2007 “Web Celeb 25” list of the most influential people on the internet, LifeHacker.com founding editor and out lesbian Gina Trapani made the cut. She ranked seventh, one above Facebook.com’s Mark Zuckerberg and one below Matt Drudge (DrudgeReport.com).

To industry insiders, the fact that the self-professed “queer tomboy” appeared on the list was no shock. After all, LifeHacker.com is an award-winning technology blog with over 10 million site visitors per month according to the blog search engine Technorati.com.

An unassuming Brooklyn native, Trapani reacted to the honor with self-effacement, joking on her website that she was named “alongside folks much more deserving of the title ‘web celeb’ than I am.”

What is surprising is that no publication, until now, had ever interviewed Trapani about being an out high-profile lesbian in the world of technology. (A Wall Street Journal profile mentioned her partner but, like most other publications, focused strictly on her job.) The busy New Yorker recently took time out of her schedule for an interview with AfterEllen.com.

Trapani recalled diving into the world of computer programming at an early age: “I remember getting my first computer and being like, This is awesome. I just loved it because I felt I could do so many things. I wrote my first computer program when I was 9 or 10 on an IBM PC junior.”

She was a young nerd, a tomboy and somewhat socially awkward. But she had an older brother who was also a geek and he encouraged her interest in computers. “I went to graduate school and got my graduate degree in computer science, and I went to the same program he did,” Trapani said. “So, he kind of, in a way, was a big mentor to me.”

After those self-conscious preteen years, Trapani began coming out to herself in spite of being surrounded by typical teenage homophobic behavior. “I went to an all-girls Catholic school in Brooklyn in a very Italian-Catholic neighborhood,” she recalled, “where you heard ‘Watch out for the lesbos in the locker room’ kind of stuff, which scared the hell out of me.”

Although by then she had plenty of friends and was no longer so ill-at-ease socially, she began to experience life as an outsider again. “The feeling of being an outcast came back around coming out for me, for sure,” she said.

Trapani ventured that if the internet had been around when she was a teenager she might have felt less isolated: “I kind of wish I had the access to the internet that teenagers have today.” She got a gleam in her eyes when she started to talk about what life could’ve been like as a wired youngster, being able to “express yourself online in a way that you’d be totally afraid to do in real life.” She added, “I think I would have had a lot of alter egos online as a kid if I had access to the internet.”

Trapani began working in the industry as a programmer in New York City, which she described as a “pretty liberal” place. She said that throughout her career she has always been out, even during the job-interview process: “At some point or another I mentioned my partner. It’s something I would be pretty clear about. I would be out by the end of the interview.”

She attributed part of the relative ease she’s had in not hiding her sexuality to the open-minded culture of the tech industry, even if it is male-dominated: “I think the tech field is the field that’s most welcoming to free thinking – kind of like, the more different you are, the more flair you have, whether you are a wonderful flaming gay man or a tomboy like me.”

The few minor bumps in the road come from the usual suspects: internet trolls. “I’ve certainly been called names for being queer, but trolls are trolls,” she said. “They’re going to call straight people those names if you get to them. I mean, that’s the way to attack someone, right?”

According to Trapani, her trajectory to internet celebrity began by chance in January 2005: “It was sort of accidental. I was working as a programmer for the company that publishes LifeHacker. The publisher and I were having lunch and he said, ‘I registered this domain name, LifeHacker.com. I don’t know what I’m going to do with it.’ My jaw just hit the table.”

She immediately knew it was a gold mine. “Wow,” she recalled telling him, “you could do so much with that.”

“I’m just a huge nerd,” she said. “I’d heard about life hacks. I love the concept of it – you know, that you could do these small little clever things to make your day better – so I just started running off at the mouth: ‘You could do this. You could do that.'”

Right then and there, the publisher asked her if she wanted to write the site. “Back then I was only writing code,” Trapani recalled. “I wrote my own blog at night as a hobby, but professionally I’d only written code. So at first I wasn’t sure, but I decided to give it a try.”

Her excitement at becoming the founding editor of the site in no way prepared her for its meteoric rise in the online world. She said, “I’ve been shocked by the success of the site. I think everyone was, because it was sort of accidental. For most sites this company publishes, they deliberate for months about the name, the design – and LifeHacker just came together really quickly.”

Since the site’s inception, Trapani and three other editors have tested and reviewed thousands of software applications, gadgets and web tools in search of ways to work faster and more efficiently. They publish approximately 20 entries per day on a range of topics, mostly related to technology and personal productivity. But true to the site’s name, they also publish a number of articles on non-technical life hacks, such as “De-clump Sugar with a Slice of Bread,” and “Speed Up Laundry with Tennis Balls.”

The prolific output of LifeHacker.com makes for long work hours for Trapani. Her work-life balance is eased by the fact that she works from home in sunny San Diego (she moved to the West Coast two years ago). In addition, her partner of over a decade is a non-techie.

Trapani beams when she talks about how great it is to have an analog girlfriend in a digital world. “I really love it,” she said, “because she grounds me.” Her girlfriend has no qualms telling her “Guess what: The whole universe isn’t web 2.0.”

Trapani, who is a Googleholic to the point of being the author of one of the most popular Firefox browser Google add-ons (Better Gmail), jokingly lamented that they don’t use an online tool to sync schedules: “It’s a little frustrating. I’d like to share the Google calendar.”

Instead they are strictly offline when it comes to managing their time as a couple. “We literally have a whiteboard calendar on our refrigerator at the house,” Trapani explained. “That’s how I know what her schedule is.”

When it comes to technology, Trapani said her girlfriend is “just not that into it.” That, to Trapani, is a positive: “I think if we were both super into the web all the time, I’d be overloaded.”

Interestingly enough, throughout her life, most of Trapani’s role models have not come from the world of technology but from the typical icons of lesbian culture.

“This is pretty predictable for someone who came out in the ’90s,” she said, “but the Indigo Girls are my heroes, because they’re such beautiful writers and ardent activists. I swear, their music saved my life in college.”

And her biggest crush growing up was on Jennifer Beals. “I was in love with Jennifer Beals when I was 6 years old, when she was in Flashdance,” she recalled.

Nowadays she catches Beals on The L Word, which she watches “religiously.” While she loves the show, she views it with a critical eye: “I love that there’s a show on TV about queer women who are the stars and everything. I just wish that it could be better. There are times when I’m really disappointed, but maybe I hold them to a higher standard.”

She refers to the glamorous characters on the show as “alien lesbians,” because they don’t really represent “my friends back in Brooklyn” or any of her more recent friends in California.

Trapani, however, has come to represent the interactive web 2.0 world of blogs as an icon herself. She has put her years of experience on paper with the release this spring of her second book, Upgrade Your Life: The Lifehacker Guide to Working Smarter, Faster, Better, a collection of more than 100 personal productivity tips. She calls the book her “proudest accomplishment,” as it was a lifelong professional goal for her, whereas LifeHacker.com was her “biggest accidental accomplishment.”

“I’m so proud of, and humbled by, the community of readers that gathers at the site every day,” she said, “and the good karma that passes back and forth as my editorial staff and I set out to help readers, who in turn help us. It’s a pretty amazing job.”

For more information on Gina Trapani, visit GinaTrapani.com.

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