You know when you see something and you just have to have it? You want it, you need it. You simply cannot live without it. Well, that’s what I felt the first time I saw the new MacBook Air ads.
How amazing is that? Wait — sorry, you thought I meant the laptop? I mean, sure, it’s thin and all. But what really caught my attention was the song. That light, dare I say airy, tune playing in the background is “New Soul” by French-Israeli singer Yael Naim.
I have to hand it to Steve Jobs; the man can pick some good music. He helped launch the spectacular Feist with her ubiquitous iPod nano commerical. And now, Yael is poised to become Apple’s next big superstar.
Yael was born in Paris and raised in Israel. Her music — sung in English, French and Hebrew — mixes her classical background, pop and jazz with her musical collaborator and drummer David Donatien’s West Indian heritage. The result is both new and soulful.
Also check out Yael’s cover of the Britney Spears hit “Toxic.” There should be a rule that every silly dance song must be redone by a woman with a smoky French accent. Seriously, could we get that passed into law or something?