It’s no secret that media uses nostalgia to market just about everything, and it makes sense that Schwan’s Fine Frozen Foods would be one of them. But they’ve outdone themselves with a new billboard promotional. What freaks me out a little is that I’ve actually heard one of my (very straight) aunts say this very thing in regards to herself:
Oh, my, where to start? Jokes about “prepared to serve”? The whole two women and a delivery guy vibe is a little porny, and I could deconstruct the sexist semantics of “housewife” all week, but instead, as I sit here at work avoiding dealing with other people’s problems, I’ll just fantasize. Let’s think about the message: What women really want is to stay at home, marry other women, and eat lots of food. Truthfully, that sounds like a ready-to-serve slice of heaven. Anyway, Padma Lakshmi might agree.
I love the whole nostalgia marketing ploy in general; it’s responsible for a collection close to my own
refrigerator heart. I own each of these in magnet form. And I think I’ve seen a few of these attached to users around AfterEllen.com, haven’t I?
And one more, just for fun. I don’t own it, but I might put it on a T-shirt.