AfterEllen.com recently had the opportunity to sit down with Efva Attling, Stockholm’s renowned out jewelry designer, to talk all things glitz, glamour, and, of course, gay. Efva’s life has been filled with accomplishments as a model, musician, clothing designer, TV personality, and now, as a reclaimed jewelry designer with clientele of the rich and famous: Madonna, members of the Swedish Royal Family and Kylie Minoguee among the many.
At the top of Efva’s new client list are the three lucky couples who won Scandinavian Airlines (SAS) and VisitSweden’s “Love is in the Air” contest to be wed in the air while en route from Stockholm to NYC (or vice versa) and then whooshed off to fabulous honeymoon destinations like the Ice Hotel and New York City. Efva has been in a same-sex marriage with Swedish pop sensation, Eva Dahlgren, for over 17 years and is known for a signature “humanistic” approach to her design aesthetic — making her the perfect person for the job of creating the couples’ wedding rings.
The tall, striking blond was confident and luminous with an obvious “no holds barred” point of view. So what’s Efva’s next big venture? If she has her way it’ll be appearing as a guest on The Ellen DeGeneres Show.
AfterEllen.com: So how did you get involved with this “Love in the Air” event?
AE: What about the “Love is in the Air” project appealed to you?
SAS could’ve asked any jewelry designer to participate. Why do you think they chose you?
AE: Creating someone’s wedding ring is a pretty big deal. Did you design anything special for the three lucky couples? How did you decide what to make for each one?
AE: How does Stockholm or Sweden play a role in your work?
For example, I have a ring called “Amor Fati” which means “the love for our destiny.” For me, that means that you have this life, and it’s up to you to make the best of it. It’s not about fulfilling someone else’s wishes, like, “I want you to be a teacher,” and you’re like “But I don’t want to be a teacher, I want to be a bus driver!” So, OK! Be the bus driver! It’s you behind the wheel. For me, “Love for our destiny” is like, “You choose your own life.”
AE: Do you think it’s better to be openly gay in Sweden than it is in the U.S.?
No, but I think it’s easier for a well-known person — and also for the kids of the family — in the coming-out process because we make examples of ourselves during it and make it easier for everyday people as role models. But people who aren’t famous just have to endure it on their own accord. This is why I like Ellen DeGeneres. She’s fantastic, she has a fantastic brain, how can you not like her? Of course there are going to be different people in different states here that dislike her, they can’t even take it in … That she’s fantastic, because they have such a scared-ness of seeing things for what they really are.