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Emma Watson lends her face to Lancôme

Emma Watson is such a tease. After posting a message on her website last week, saying she is taking time off from Brown to complete and promote Harry Potter and the Deathly Hallows: Part 2, Emma started hinting at her next project in a series of tweet couplets. Hermione herself couldn’t have enchanted her followers more.

Watson will bring her lovely visage to Lancôme International in ads for the brand, following in the spike-heeled footsteps of Penelope Cruz, Isabella Rossellini and Kate Winslet. The company’s choice of models has always proven that it values curves – and our Ms. Watson certainly has them. INF Daily captured some candid moments in Paris this week, where Watson was shooting a new ad for Lancôme’s Trésor Midnight Rose fragrance with photographer Mario Testino, with whom she worked on shoots for Burberry and Vogue. After an evening session in leather and chiffon, Watson went androgynous in an adorable combo of white lace shorts with shirt, tie, blazer and fedora. Honestly, as much as I’ve always adored Watson’s charm and intelligence, I am still a bit unnerved to see her as such a remarkably sexy woman. But ready or not, we have to accept it: Hermione has left the building. To see other candid shots, check out SnitchSeeker.com and look for the ad campaign starting in April.

Any thought on Emma Watson’s latest project?

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