Ellen DeGeneres has had, by all accounts, a banner year. She beat Oprah. She won even more Emmys. She got married. And now, just in time for the holidays, come the first shots of her new CoverGirl campaign.
Say what you will about the cosmetics industry and its practices (and I have and do, often), but I think it’s a coup for a very out, somewhat butch lesbian to be the new face of CoverGirl. I think lipstick and Chapstick lesbians alike win when the beauty norms bend enough to embrace one of our own.
Ellen, who turned 50 this year, will be the face of the new Simply Ageless Foundation. I like that the campaign left her in her signature pants and jackets. I also like that Ellen has brought her ever-present good humor to her new gig. As she told Elle:
I’m thrilled to be a CoverGirl. I’ve been practicing in my bathroom mirror for years… Now finally, you’ll all be able to see it.
Ellen’s CoverGirl ads will begin airing on TV next month. Now if only she’d break out her Blue Steel the campaign would be perfect.