Could Yael Naim be the next Apple idol?

You know when you see something
and you just have to have it? You want it, you need it. You simply cannot
live without it. Well, that’s what I felt the first time I saw the
new MacBook Air ads.



How amazing is that? Wait —
sorry, you thought I meant the laptop? I mean, sure, it’s thin and
all. But what really caught my attention was the song. That light, dare
I say airy, tune playing in the background is “New Soul” by French-Israeli
singer Yael
Naim
.

I have to hand it to Steve
Jobs; the man can pick some good music. He helped launch the spectacular Feist with her ubiquitous iPod
nano commerical
.
And now, Yael is poised to become Apple’s next big superstar.

Yael was born in Paris and raised in
Israel. Her music — sung in English, French and Hebrew — mixes
her classical background, pop and jazz with her musical collaborator
and drummer David Donatien’s West Indian heritage. The result is both
new and soulful.

Also check out Yael’s cover of the Britney Spears hit “Toxic.” There should be a rule that every
silly dance song must be redone by a woman with a smoky French accent.
Seriously, could we get that passed into law or something?



Tags: , , ,