There
are a few television events that will go down in history
as watershed moments marking significant changes in American culture.
In 1968 Star Trek aired television’s first interracial
kiss between Captain Kirk and Lieutenant Uhura—one year after
the Supreme Court ruled that barring interracial marriage was unconstitutional.
In a 1972 episode of Maude, an All in the Family
spinoff, Maude decided to have an abortion—one year before
Roe v. Wade legalized a woman’s right to choose. In 1989,
at the height of the AIDS crisis, ABC reportedly lost $1 million
in advertising when an episode of thirtysomething showed
two gay men in bed together; later on, one of the two men was diagnosed
as HIV positive.
And
in April 1997, Ellen DeGeneres came out on her sitcom Ellen
and in real life—a year after Congress passed the Defense
of Marriage Act.
Ellen’s
coming-out on “The Puppy Episode” was significant
not only because it was the first time a leading primetime character
was gay, but because the character was also played by an openly
gay actor. In addition, Ellen’s real-life coming-out with
then-girlfriend Anne Heche became a media frenzy, followed by
a huge backlash that essentially wrote the book on how to not
come out in Hollywood.
The
mid-1990s weren’t the best of times for the gay rights movement,
but they weren’t the worst of times, either. Despite the
passage of DOMA in 1996, the media had recently embraced lesbianism
as “chic”; k.d.
lang posed on the cover of Vanity Fair with Cindy
Crawford giving her a shave; and Melissa
Etheridge was selling millions as an out lesbian rocker.
In
1997, there were reportedly 22 lesbian or gay characters
in supporting roles on television, and many critics proclaimed
that Ellen’s coming-out wasn’t news at all—if
anything, they argued, it was a publicity stunt to save her declining
sitcom.
When
Ellen first premiered on ABC in March
1994 as a midseason replacement, it was titled These Friends
of Mine and was touted as ABC’s response to Seinfeld.
It quickly rocketed onto the top of the ratings charts, and in
its first season it ranked at number 13. In its second season
the sitcom was reframed to focus on Ellen’s character, Ellen
Morgan, and renamed Ellen.