When Wildfang first launched this spring, they had Kate Moennig, Megan Rapinoe and Hannah Blilie showing off their goods. Now the tomboy clothing company has created a new campaign they want you to be a part of, and you won’t be in bad company. Launching today, out menswear model Casey Legler and actress Riley Keough are the first to “show off their wildfang.”
Photos by Lindsey Byrnes
“Show Us Your Wildfang allows you to tell the world exactly what kind of Wildfang you are and at the same time be a part of something bigger,” said Wildfang CEO Emma McIlroy. “When you Show Us Your Wildfang, you show us your ‘snarl’ and fill in the blank: I am a _______ Wildfang. It allows us to showcase the diversity and range of the modern tomboy, while celebrating the culture and attitude we share in common.”
“When I first heard of Wildfang I felt like Goldilocks discovering a better fitting bed or Hansel picking up crumbs on his way home,” said Casey Legler. “What does Wildfang mean to me? Well, a Wildfang can be as dreamy as a Unicorn and as ferocious as a Wolverine. I will totally roll with you and celebrate you doing your thing because we’re all different. But the second you start trying to tell me how I should feel, or what I should look like, I will rally and kick your ass. That’s a Wildfang.”
And to sweeten the deal, Wildfang said they’ll give one of the shirts Casey is wearing to Wildfangers who participate in showing off their fangs. So post a pic of your tomboy self alongside the #WeAreWildfang tag and you’ll be entered to win.