"Men's Health" aims to offend

Here Here!

Well said. 

It seems kind of like its enchouraging men to rape. Its like telling them women out on a late night jog are really hoping to meet a guy. Maybe I can go along with women fancying someone at the gym (if I were into muscular men that love themselves the gym is where I'd start looking) but not out on a jog. Unless they are saying women are think about men when they excise because they only want to get fit to get a boyfriend. Tragically I'm sure there are women that want to look good just to get a guy, but lets not assume that's every womans reason.

"My life's like a romantic comedy that's never romantic! Or comedic! My life is nothing like a romantic comedy!" - Caitlin (Cashmere Mafia)

or do these chicks look completely computer manipulated / animated?

the ads are stupid, but id take more offense if they were in a woman's mag. oh wait, they pretty much already are. "Slim down for your man!" Thanks, but im working out for me. And the cute chick who works at the coffee place down the street.

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http://rightmindleftcoast.wordpress.com

. . . about everything down to the last line. I mean, everyone knows it's mostly gay men that read Men's Health.

And why are all the women working out at night?

God forbid I work out for myself....

Ok, I think we may be overreaching here a bit. I agree with "glwtta". We're not sure what the ad is supposed to suggest. So, before we jump to conclusions, we should be careful. First of all, there is no text other than "It's all about men". That is just the text that goes along with the Men's Health magazine-not with this particular ad. I was expecting an offensive article to go along with it but there was none. Could it be that it's used as motivation for men to go to the gym ? In other words, men go to the gym FOR women, not the other way around.

We should think and assess carefully before we make sweeping(and possibly false) statements. I did not find the ad offensive. My initial understanding was that it was used as a motivation for men to work out and their usual logo was on it, of course.  

And then men go out to exercise so that they can turn females on? And it's just a cycle of 'I'm working out so I can look great and get laid'. I think I'm going to be sick.

Man is a stupid creature that instead of thinking with what's up there, they think with what's down there. Sometimes you gotta give it a good kick to get the juices flowing and the blood back to the brains.

Got a style to flaunt? What do you wear or say to attract other women? Show it off in the 'What should be the lesbian indicators?' thread under Surveys and Questionnaires! Do it!

they can't be serious...

on a second thought though.... I guess they are NOT trying to offend simply because in their hetero mode they really BELIEVE that men are god's gifts to women

wow

I'm always thinking of dutch pie. Even when I'm not working out, actually.

It's Marketing 101, really. I've seen the Bowflex and hair replacement ads that pander to men to patronize their respective products in order to "impress the ladies".  Their target demo is heterosexual men and when it comes to publications like this one, finding a magazine that caters to everyone is going to be daunting.  

Personally, I'd rather meet women one on one the natural way than in a controlled environment with a bunch of other people flexing their influence.  All shy people would.  I don't see it as a creepy ad, but just typical (model-esque women in advertising).  Perhaps I sense some bias against the male of the species with that comment above.  Men's Health is a male oriented publication and the majority of men in the population are heterosexual identifying. It's just advertising to placate the egos of the straight males.  It would be no different if Curve did a similar ad and the slogan was 'It's all about women.'

Sexy sells. I find the phrase 'sex sells' to be inaccurate as sex is the physical act is one thing, but it's the imagery of people with specific attributes that's really pushing products.  However, what's sexy in the advertising world can be different from basic, genuine, human desirability.  The difference is accountability.

To JJP: I'm sorry I hurt you.  Please forgive me so our wounds will heal.  God is gracious.

I don't think these ads have any trace of misogyny, but I do see some examples of misandry in two or three comments here.

There are lots of ads, songs, shows etc. that depict men as crazy about women, and nobody complains about it. So don't blame men, blame heteronormativity.

This campaign isn't nearly as offensive as the ridiculous generalizations about men and heterosexuals in the comments.  There is a point when a person has to stop overanalyzing everything.  Am I missing something? Sex sells whether hetero or homo, and both men and women are buying.  

My interpretation of these images is that women participate in these activities for the sole purpose of leaving themselves completely vulnerable to victimization.  This is especially true of the woman on the bike in the parking lot and the woman running at night.  Is it just me or is there a highway not so subtly leading directly into her nether-regions, for lack of a better word?  They're all bent over and posturing for sex.  It's practically pornography.