Is “30 Rock” courting a sponsor or just having fun?Thursday night’s 30 Rock caused something of a ripple in the blogosphere. Not because of Liz Lemon’s latest awkward moments, although she certainly had more than her share.
Not because Kenneth wasn’t handsome enough for a hot woman — who was blind.
Not even because of a repeat appearance by Salma Hayek and her, um, friends.
No, the ruckus was courtesy of an unannounced guest star.
Mickey D. took center stage for some key moments in the episode. And McFlurry couldn’t possibly ask for a better spokesperson. This certainly isn’t the first time 30 Rock has played with the convention of product placement, usually in so blatantly that nobody thought much about it. Remember the scene in which Liz brags about her Verizon phone, then looks at the camera and asks, “Can we have our money now?” As an advertising person, I love it. But this time, apparently, the audience thought the show went a little too far. So many websites complained that Tina Fey issued a statement:
Interestingly, the statement hasn’t satisfied everyone. Some fans claim that it was a set-up to get McDonald’s to buy more commercial time (the company already is a sponsor for 30 Rock). Others note that McDonald’s had to be involved at some point, since a scene was shot in one of the restaurants (which could’ve been a set, but you get the point). A TV Squad reader went so far as to say, “Tina Fey was lying through her teeth.” Tina Fey a liar? Never! Personally, I think inside jokes are part of 30 Rock’s brilliance. Do you agree? Did the show pimp itself for the sake of a sponsor? Or was this just more pop culture fun? Anyone else craving a soft swirl of vanilla with a hard crunch of candy and cookies? Submitted by on February 16, 2009 - 10:00am. |
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30 Rock
I blame 30 Rock for my hardcore Snapple addiction. I'm taking it one day at a time, but it's difficult.
Ha!
So true. I have far exceeded my Snapple quota this month and it's all Tina Fey's fault! Good thing she's both hilarious and gorgeous.
________________
"C'mere and gimme a cuddle." -- LL to ROC
Yum.
Well, being outside the US I can't view the clip and I haven't seen the episode, but I tend to err on the side of Tina Fey is Goddess, and I will accept anything she does, and she has never let me down so far.
That said, McFlurry is the best edible invention since the invention of ice cream. I'm definitely craving a soft swirl of vanilla, but without the cookies and with hard crunchy Dajm in it. Mmmmmmm.....
Looooooove 30 rock. Love
Looooooove 30 rock. Love mcflurries. I see no problem here.
Add me on Facebook!
http://www.facebook.com/home.php#/profile.php?id=567028526&ref=nameI've been noticing a lot
well, part of the joke with
30 Rock is all humor all the time!
I really, really don't think the people at 30 Rock are trying to pull one over on us. I thought the point of these McFlurry jokes was that while Jack could be eating a decadent $1000 bowl of gold ice cream at a fancy restaurant by himself, he would rather eat a $1 McFlurry with his lovely girlfriend.
I actually saw this almost as a jab at McDonalds and the McFlurry. A sweet jab, but still a jab.
Product Placement is the Future
It's just going to become even more commonplace. I never watch commercials because I record everything on my DVR and with one glorious push of a button I am thirty seconds past it. So, due to people like me and people who just stream the shows online, the old school method of commercial breaks will no doubt change.
I hate McDonald's and their business practices. Anyone read Fast Food Nation? So I don't really get how this was some kind of pop culture reference. It seems a little disingenuous on Tina's part.
Am I calling her a liar? Don't think so, but it smells fishy.tina forever
"I think inside jokes are part of 30 Rock’s brilliance"
Agreed! I believe Ms. Fey. Even if she chose to pimp products, she would still be the cleverist commercial ho out there.
Oh Calm down
hmmm, if we talk product placement
Damages did this too with
Hmm.. McFlurry. Well well,
McFlurry
Well...
I thought it was
I thought it was hilarious. Part of 30 Rock’s genius is that it’s so meta.
As much as I love Salma Hayek, I don't think she's a great comedy actor. However, her delivery on "You'd think they'd fight each other, but they don't" about the McFlurry just killed me! Also "patron saint of judgmental statues" almost made me spit out my Diet Pepsi. Diet Pepsi: delicious, refreshing, and zero calories!
Wait, wait
I thought it was just a gag - one that was getting pretty tired, after the Verizon and Snapple stuff - but McDonald's is one of their sponsors? Yeah, that makes it product placement.
It's not like 30 Rock are strangers to blatant product placement, either... *cough*iPhone*cough*.
Love the show, though.
Oh product placement
Top Chef Anyone?
Top Chef is the worst at Product Placement. The "Diet Dr. Pepper Quickfire", or the Quaker Oatmeal one or the Swansons Chicken Broth one- they are shameless. I even get a kick out of the blatant product placement of Glad products in every single shot. It looks like one of the walls in the elimination waiting room is made out of bricks of Glad boxes. Additionally, lol at Tina's grimace statement. 30 Rock can do no wrong in my book.
I like men who have a future, and women who have a past.
HOT TAMALE
I would like to meet Salma's friends, or should I say amigas hahaha.
McFlurry
... I don't think it was product placement. I think it was mocking product placement brilliantly.
Although, I do have to say... I was really craving some ice cream with candy swirled in after I watched this episode
... so I went and bought a Sonic Blast
(And no, Sonic Inc. did NOT sponsor this comment)
Mocking McFlurry.
I agree.
But if the company doesn't complain, then mocking them makes them look cool and sales will go up because people will want to buy the cool products made by the companies that are so cool they don't care they are mocked.
And then all companies will want to be mocked to show how cool they are so everyone will want to buy their cool mocked products.
Then once every company and product is mocked, it won't be cool any more.
Oh well.
It was nice while it lasted.
:P
I only date guys who drink