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News, Reviews & Commentary on Lesbian and Bisexual women in Entertainment and the Media

The end of "Mad" as we know it

What, me worry? Well, not really, but I did feel a pang of nostalgia when I read that Mad magazine will be cutting back to a quarterly publication with its 500th issue in April. On the upside, it will expand from 48 to 56 pages.

In typical Mad fashion, editor John Ficarra told the New York Times, "The feedback we’ve gotten from readers is that only every third issue of Mad is funny. So we decided to just publish those."

I can't say if that's true or not, but I always thought Spy vs. Spy was a hoot.

Mad started publishing monthly in 1952, and became a huge hit among kids with it's ground-breaking parodies of American politics and popular culture. Many of Mad's editors and artists went on to work for more prestigious publications, but never stopped contributing to the humor magazine. Monty Python creator Terry Gilliam called Mad the Bible of his generation.

My favorite quote about the magazine, though, has to be from rocker Patti Smith who said, "After Mad, drugs were nothing."

It's normal in times like these to feel a little sad. I don't know what happened to those two twerps Goofus and Gallant from Highlights magazine, but I'd probably feel a little bummed if I knew they stopped existing. The important thing is not to start panicking about the economy, or running into the streets screaming about how print is dying.

Don't just take my word for it. "Remember, MAD started out as eight times a year, before going to 12 and now four." Ficarra said in a statement. "Just as Nostradamus had predicted."

Have you ever had a relationship with Mad? Have you moved on to Fine Arts Aficionado Monthly or do you still have a place in your heart for creepy Alfred E. Neuman?

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  • Lopeytal's picture

    Missin' Mad

    I currently have an "Alfred E. Neuman for President" bumpersticker displayed proudly on my wall.  And I remember going to the grocery store with my mother, hunting down the magazine rack and sitting and reading Mad for (what seemed like) hours when I was a kid!  I don't think I will ever outgrow this wonderfully insolent magazine :)
    jennifer from pittsburgh's picture

    MAD

    When I was in junior high the latest issue of MAD was like tween crack. It got passed around until it was in tatters, or a teacher confiscated it. This is crappy news that their scaling back, but better to scale back and survive than do nothing and go under, I guess.
    Aidan P's picture

    Goofus and Gallant

    Goofus and Gallant are still around. I saw them in a Highlights issue while I was at the doctor's office this summer.
    somethingwittyandcharming's picture

      I haven't bought (or

     

    I haven't bought (or read) MAD for years, but I still have a pile of old issues in my cupboard that I haven't been able to bring myself to throw away.

    Gweeky's picture

    MAD magazine...

    What a hoot! And mind you it wasn't easy getting your teen-age hand on to one in Greece during the 90s with no internet/amazon/ebay/whateveh!

    My perosnal favorite is and always will be the last page fold-in. I always tried to figure it out before folding it but I rarely succeeded. Spy vs spy comes a close second, though.

    Sarah's picture

    Awww... :[

    I'm 15 and I've been reading MAD since I was around 10. My mom read it when she was a kid so I picked it up. I'm sort of sad to hear that they're cutting back.. but at least they're not cancelling the magazine all together. I will miss seeing those monthly Spy vs. Spy comics though. :'[
    Smashley!! O_o's picture

    Aww...

    *makes sad face* I used to read Mad religiously when I was 8-12. I've outgrown it now, even though I'm only fourteen. But still. It's a good memory. It helped me escape from my bad childhood. I'm gonna miss it!
    pancreas's picture

    Never read very much but had

    Never read very much but had fun whenever I did. I own that We Slay Buffy issue!
    reddirtgirl's picture

    There will always be a place in my heart.. .

    For MAD, for Goofus and Gallant and for Buffy.
    reddirtgirl's picture

    There will always be a place in my heart.. .

    For MAD, for Goofus and Gallant and for Buffy.
    Badgersprite's picture

    The entire Mad franchise is

    The entire Mad franchise is sinking.
    Christa  O'malley's picture

    The end of "Mad" as we know it

    I agree the MAD magazine franchise has been sinking for years in my opinion.  But it did get me thru High School as far as making me laugh at current events in a new view.   

    Christa K. O'malley, RN, BSN, ACLS Pediatric ICU and Neonatal ICU