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News, Reviews & Commentary on Lesbian and Bisexual women in Entertainment and the Media

Madison Avenue wants cute little black girls, can't find them

Hear that stampeding noise? It's the sound of dozens of agencies frantically trying to sign young black female models — because now that the Obamas are the first family, black is suddenly beautiful! And marketable!

New York magazine reports that ad agencies are suddenly eager to cast young girls who look like Sasha and Malia Obama to sell products. (Thanks to Jezebel for the tip.)

Malia, left, and Sasha Obama

But wait, hold the phone! Is that even possible? Marlene Wallach, president of Wilhelmina Kids & Teens, says the First Daughters are tough subjects to match because, “It’s a very specific age and a very specific ethnicity, so there aren’t that many girls that would necessarily fit the bill.”

Um, what? It's difficult to find cute young black girls? What city/country have you been living in? What you really meant to say is, "Damn, I guess we really should have had more than one black model on our payroll before now!"

Ty Inc., the Beanie Babies company, is already cashing in on the craze with dolls named "Sweet Sasha" and "Marvelous Malia," which have already sold out despite the toy makers denial that the dolls are based on the Obama girls (nice try, Ty).

Sweet Sasha, left, and Marvelous Malia

The Obama girls are cute as a button, as my grandmother likes to say. It's hard not to smile whenever you see them, and I actually look up from the computer screen whenever they're on TV (and it takes a lot to make that happen).

Malia and Sasha with President Obama (aka Dad)

But I don't love the relentless commoditization of everything under the sun, especially little girls (Michelle Obama's not thrilled, either — her spokesperson denounced the Ty Inc. dolls because, "we believe it is inappropriate to use young private citizens for marketing purposes").

On the other hand, I do love the fact that modeling agencies are now being forced to hire more black girls and women. As the continued discouraging results from the classic white-doll/black-doll studies show (as recently as 2006!), there's clearly a need for greater visibility and celebration of darker-skinned women.

What do you all think — another positive outcome from the Obama election, another depressing sign of America's obsession with consumerism, or proof that we still have a long way to go to achieve true racial equality? (Or all three?)

  • Sarah Warn's blog
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  • Anonymous's picture

    um

    oh my.

    really?? dolls??

    personally.... it's sad that it takes electing a half-black President to make industries (ie: modeling) notice black Americans (sry if that's un pc.... i am not trying to be ignorant).

    i mean yeah it's awesome he was elected don't get me wrong.... but that shouldn't have been the catalyst.... albeit if there were a said catalyst.... the election works.

    purrito >' '<

    Aidan P's picture

    Complicated Issue

    On the one hand, I think that having more people of color in advertisements is a cultural aspect that this administration will affect. And that I think is a good thing. However I do find it sad that it took Barack Obama being elected to change this dynamic in our country when anyone with a brain realizes that America has never been all white. 

    On the subject of Ty and their obvious exploitation of Obama's daughters: I personally find that particular development to be sick and shallow. It is an obvious tell all of how obsessed this country is with consumerism and capitalizing off of anything and anyone no matter how inappropriate. And for that reason, I commend Michelle Obama for condemning Ty for pulling that stunt. 

    Doc McG's picture

    Secret Obama Relative

    Who is that Sasha is cradling in the last pic?  Is that Thingette Obama?

    ;-)

    sapphistafricana's picture

    "Thingette Obama"

    Sasha is cradling her sister Malia's hand.  Look again.
    shortypants's picture

    Thingette Obama>>

     

    Malia is cradling Sasha's hand but it's the Thing in Sasha's hand that has folks curious.  It looks like a mannequin hand...

    shortypants's picture

    On Ssecond Look>>

     

    I think you're right: it's Malia's hand.  I think the way the light is hitting her skin it makes it look much lighter than it is and that's why her arm didn't look like it was hers but a 'mannequin hand.'

    Doc McG's picture

    Don't think so

     

    I (and several of my co-workers) looked at the pic long and hard before I posted.  I just can't believe that is Malia's hand.  That is a fully-grown woman hand.  Plus, what matter of lighting would selectively whiten Malia's arm but not Obama's and Sasha's?

    Christa  O&#039;malley's picture

    Madison Avenue wants cute little black girls, can't find them

    Until it trickles down or up into Corporate America or even onto the streets of the USA it just a marketing ploy by Madison Avenue.  My brother married a Black American female who is a defense attorney by career.  They live in Texas and have a bi-racial 10 year old female daughter, and the stares still come in passing after President O'bama has taken over this mess of 8 years of a failed policy.  So shame on Madison Avenue for being an opportunist of current events and for exploiting Barack's children for greed and profit.

    Christa  

     

    Megan O&#039;malley's picture

    Madison Avenue wants cute little black girls, can't find them

    Every so often I agree 100% with my big sister Christa!!!!!!

    Megan

    Anonymous's picture

    Advertisers Riding On This Wave Of Racial/Hue Consumerism

    www.myspace.com/lunakiss7.com

    Oh wait didn't we see this when Supermodel Naomi Campbell popped into the scene with her "exotic" (not my term so don't hound me for this usage. I'm using it to emphaize a point not to start a debate) looks:dark smooth chocolate skin, slanted eyes(Jamacian-Chinese descent), tall and sexy walk and oh let's not forget her full lips.  This what ad/model/toy world were looking for at that time.

    I grew up watching ads have people of color who are "exotic" looking aka the multi-racial looking or don't quite fit into the racial box category of (you name it). They would be the first to get cast in ads and tv shows. How  do I know? My bother got approached  by model photographer when he was living in Houston,Tx in 2000 while standing outside a nightclub who mistaken as a Morrocoan and not Black. I told him after the fact he got reeled in b/c they were looking for "exotic' models,another sick consumerism ad world wave happening at that time. Also I heard  and read things that these industries were doing.

     It's sick disease consumerism. Anybody got a remedy for this  racial/ hue consumerism?

    Back to the issue at hand:

     Did it  really take the popularity of the Obama girls to make the ad world take a look at little black girls as beautiful which to have always been beautiful?

     I worship Mrs.Obama aka Boss Lady for being an advocate, a mother and protector. Does this mean the toy world will make more black darker skin dolls that seem to be forgotten overtime.

    And to answer Sarah warn's question, yes we truly have  a long,long,long,long way to go in achieving racial and hue(skin color) equality.

    A line taken from my poem "She" It is SHE who awakens my soul..."

    thefemininedivine.blogspot.com

    eve_jig_it's picture

    They can't

    They can’t find any! Seriously!??! Did they forget to go to Specsavers or something?!
    NoToriousTori's picture

    Finally, an article...

    My ex and I "joked" last month saying now that Michelle Obama is the the First Lady, Black Women will finally be the new..well, black.

    For years now she and I always talked about how unless there was a token and/or stereotypical Black female character, we were hard to come by in mainstream advertising, marketing, and especially television. 

    We talked about it extensively in my Women's Studies and Black Women in America courses a few years ago. The totem pole, underappreciation, inflated longstanding stereotypes, etc. I'm sure you [should] know the history and events.

    It's a bittersweet moment but it's very very unsettling to be right. 

    In my opinion, it'll also, realistically, be very fleeting. 

    BAS's picture

    To look exactly like them?

    That actually does sound kinda hard.  I mean, it would have been just as hard to find a model that looked just like Chelsea Clinton...and actually I don't quite get why they want ones that look just like them, that's kind of creepy.

    It doesn't sound like this really is them realizing that they can have black models in general sell products, so it doesn't sound too far thinking.

    Ads pretty much suck in general, but I guess at least they should suck with well-represented minorities in them if they have to exist....

    Jem's picture

    dolls and little girls are not the same thing

    I totally agree with you Sarah. I was in a store this holiday season shopping in the toys section for my nephews. A black woman was in the doll section looking at the Cabbage Patch Dolls and all that was there was dimpled white doll faces staring back. The woman asked the clerk if there were any black Cabbage Patch dolls. The clerk told the woman that the store only did them through special order and black Cabbage Patch Dolls were considered a "specialty" item because they sold so few of them. The poor woman that was shopping looked crushed, and rightfully so. In the 21st century, a black doll is STILL considered a specialty item. 

    That being said. Little girls of ANY shade are not dolls, and while it is wonderful that advertisment is trying to "diversify," it shouldn't be used as an excuse to objectify and catagorize girls so that they can grow up to expect to be objectified, catagorized women. 

    LethalBlossom's picture

    I cant believe that

    I cant believe that happened!  Since when is a black doll a "specialty item"??!!  I can't even imagine what that poor woman must have felt like.  Honestly if I was her I would have chewed the hell out of the manager and raised a stink about that hahaha, that's just me though.

    I also saw the study on dolls and felt like throwing up when I was watching that, I was so upset by it.  Personally, if I ever have children, they will have dolls of every color, religion, culture, sexual orientation etc.. under the sun.  We are indoctrinated by this world from the time we are born--so it's crucial to teach a child to think for him/herself and to show them the incredible diversity of this world.  To not do that, to me, is such a disservice to your children, and to the future of humanity!  I never understand people who only buy their kids the white dolls.  Same goes for people who don't want their children around gay couples because its "too much for them to handle".  I've got a few of those in my own family and it's like, first of all kids are not as judgmental as adults, we aren't born that way, we are taught to be that way, and secondly, you are doing your child a huge disservice by presenting a very limited world view to them.  There's far more trauma to be had by the shock of unfamiliar situations as an overly sheltered adult, than to the natural acceptance we all have as children.  If you see young kids they don't give a hoot if you are gay, straight, black, white etc...! They just want to love and be loved.

    While I do think that its great that the marketing world is turning its attention to featuring more young African American girls in ads etc... I do think its sad that this is done only for convenience and to turn a profit-- to "capitalize" as we say in our capitalistic society.  I took a few advertisting/marketing classes back in college and I remember many classes being devoted to discussing Gap ads and how there was such a lack of diversity in ads in general at that time.  I have seen some improvements since then, but it's still nowhere near representing our world's population.  I do however agree with the First Lady that her children should not be used as products.  it's hard enough retaining a sense of normalcy for her kids with them being the nations First Family, and now they are products? I'd be spitting mad too if I was her.

    Thanks for the post Sarah, very thought provoking!

    lovecatcadillac's picture

    Dolls

    That study of children's reactions to black or white dolls is really disturbing to me. It makes me feel odd, though, because I'm blonde, blue-eyed and pale, and when I was a little girl, I had Barbie's little sister Kelly and a whole gaggle of little Kelly friends. But little blonde Kelly often got ignored in favour of red-haired Chelsea, brown-haired Nicole and especially dark-skinned Keeya and Marissa. Right from when I was little, I always thought dark-haired, dark-skinned people were much prettier than blondes- mostly because my older sister, who was "the pretty, outgoing one" when we were little girls, is a brown-eyed, olive-skinned brunette who resembles our mother. Most of my best friends at school were brunettes, and for some reason, the most special friends usually tended to have dark skin as well. Even now, when I write, beautiful characters are mostly brunettes, and boring, ugly characters are blondes. It just goes to show, if you're given the impression as a child that beautiful people are the opposite of what you are, it can affect you for life. I mean, my baby sister is a blonde too, but because all the "main girls" on her favourite cartoons (like Bratz and Horseland) are blue-eyed blondes, she's totally comfortable with her appearance.

    I do think it kind of sucks that so few black dolls have African features. I mean, the "black," "Asian" and "Hispanic" Bratz dolls basically look exactly the same as the blonde doll, just with different skin and hair colours. It can't help to build little girls' self esteem- I mean, I imagine it would be a bit confusing to look at the black dolly someone picked out just for you and think, 'She's supposed to look like me, but she doesn't. Is there something wrong with me?' Just another reason that I heartily dislike Bratz.

    Well done to Michelle Obama for sticking up for her girls. I'd be livid if someone was making money from selling "Lovely Lilli" dolls that looked like my little sister and they gave me some bullshit excuse for why they were exploiting her image.

    WorldHarmony's picture

    Hard to find cute little African American models?

    This CNN article reminded me of AfterEllen's blog in which you quote the stunningly myopic Marlene Wallach of Wilhelmina Kids & Teens Modeling Agency basically telling us there is a dearth of cute little black girls.  Here's a girl already in the world of modeling who looks similar to Sasha:

     http://i.l.cnn.net/cnn/2009/LIVING/homestyle/01/30/first.daughter.models/art.sasha.ariel.gi.jpg


     

    "Nature delights in diversity. Why don't humans?"