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Joni Mitchell's career gets a jolt of caffeine

Renaissance woman Joni Mitchell has signed with Starbucks label Hear Music to release her first album of new work since 1998. Shine, slated for September 25, follows on the successful heels of Hear's first creative release (Paul McCartney's Memory Almost Full), and the news has created more buzz than a $9 super extra giant fancy-pants espresso.

Mitchell can claim a myriad of titles: folk icon, guitar genius (or heroine), songwriter extraordinaire, painter, feminist, environmentalist, proud Canadian, inspiration to generations of singer-songwriters, source of many an excellent cover song and all-around beautiful person.

Among the titles Mitchell will not or cannot claim: the "female Bob Dylan" (she smartly retorts, "no one would say that Dylan is the 'male Joni Mitchell'"), nonsmoker or indie queen. Most of her albums are on major labels, despite an artistry-versus-sales battle with the music industry as long-standing as her career. The partnership turned infamously (more) sour in 2002, when Mitchell publicly and repeatedly referred to the business as a "cesspool" and talked about quitting altogether. (If she hadn't also talked about her generally low opinion of contemporary singers, I'd suggest that she and Kelly Clarkson share war stories.)

Despite my happiness that Mitchell has not quit after all, I'm disappointed that Starbucks, peddler of overpriced swill and homogeneous "café culture," is the one bringing her back to us. Think of "Big Yellow Taxi" (which, ironically, will be re-released on Shine, along with nine original songs and a Rudyard Kipling adaptation):



So, they paved paradise and put up a ... Starbucks? Granted, it isn't Wal-Mart, and I'm sure plenty of space has been paved for CD stores, but I can't help balking at the incongruity of this match. Heck, Mitchell herself got started playing in coffeehouses that likely had more flavor than any Starbucks ever will.

Hear Music has already released an Artist's Choice collection of Mitchell's favorites by other musicians, as well as a compilation of her own tunes handpicked by "friends and fellow musicians." But to me, compilations are different than a return to brilliance, which is how Starbucks Entertainment president Ken Lombard describes the CD: "This is the true Joni — it is almost the return of her as a storyteller."

Well, when you put it that way, I'm almost willing to ignore the ubiquitous green mermaid logo and hope for the best. What say you, readers? Worth supporting Starbucks to obtain the work of a contemporary goddess? No different than any other label, since they're all corrupt anyway? Or are you both a Starbucks and Mitchell fan, thrilled at this conjunction of two most excellent things?

  • globalgrrl's blog
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  • jix1125's picture

    Starbucks, whatevs.

    I like Starbucks just fine. The only problem is that they've gotten too big to maintain the small business personality they've held onto since they started in Seattle. Unfortunate, but I don't think they are evil. For a big corporation, they seem very good to their employees and customers (and suppliers; they are the largest purchaser of Fair Trade Certified coffee in North America).

    I'm thrilled that Joni Mitchell is releasing a new album, and I don't care much what distributor she's using.

    Anastasiaaah's picture

    Actually, Starbucks IS evil.

     

    Can we all take the enthusiasm for the latest Harry Potter book and shift it to Naomi Klein's No Logo, for like, 3 seconds? They're pretty much the Walmart of coffee and not in the least bit "alternative." In fact, these companies share a corporate playbook: keep everyone just below full time in order to avoid having to pay benefits, pay minimum and put up a store at every possible juncture. This is especially harmful to the local economy as both companies endeavour to stamp it out to eliminate competition. Starbucks will open stores and continue to run them at a financial loss specifically to achieve this end. It's scary stuff and the technical term for this strategy has the word "viral" in it, which is entirely appropriate.

    Joni, and the entire folk revival movement of the 60's was developed and nurtured in independent coffee houses just as globalgrrl had mentioned. To see our lovely Joni betray her roots like this is really disheartening.


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    jix1125's picture

    "Alternative" businesses do not exist.

    The following is paraphrased from about 3 essays written by a radical, anarchist friend of mine who is better-educated in economic theory than I am. I also agree with what he says; he just generally says it better than I do.

    There's nothing inherently radical or "alternative" about any business. This is capitalism, and distinguishing between small business and big business is erroneous. The idea of making political statements by not shopping at certain places, such as Wal-Mart or Starbucks, is absurd. It's completely pointless to tell someone "Don't shop at Wal-Mart!" People don't shop at Wal-Mart out of spite for Chinese workers. They shop at Wal-Mart because they HAVE NO MONEY. If they spend too much money, they will go into debt and become homeless, and/or starve. They also have to worry about their kids' education, healthcare costs, and a slew of other things. There is no "good" and "bad" capitalism. The focus should be on how things are produced, not who's consuming them.

    Independent business owners are no better or worse than big companies. They exist as a market solution to those who want and can afford to appear to have alternatives. They take on the roles of exploiters in our capitalist system. They make their money off of the labor of others, and that position is indefensible regardless of to what degree you are exploiting others.

    jix1125's picture

    The commoditization of Starbucks

    I also bring to the attention of whoever might care a memo from the chairman of Starbucks, released earlier this year.
    Anastasiaaah's picture

    re: fair trade coffee

    There's a Starbucks every block and a half. Of course they're going to be the largest seller of fair trade coffee: they're the largest seller of coffee period and what you get poured in your cup, unless you ask specifically for it, ain't fair trade.


    Like girls? Like clothes? So do we. Tune in. Trust.
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    homeslice's picture

    awesome post!

    Starbucks has stuffed their productions down throats before. Akeelah and the Bee was over-advertised in my opinion. Joni is an incredible woman but I'm not sure who's getting the better end of the deal: Joni Mitchell receiving guaranteed national attention from Starbucks' fans or Starbucks for adding her name to Paul McCartney's on their list of larger-than-life music legends. I'd rather not see coffee and music with such an undiscerning eye. They're not quite the same thing... at all.

     

    ///atxxx///

    rubymaser's picture

    hmmmm...

    I'll have to go with no different than any other label. Although I don’t like to admit it, I may have had a tall nf iced chai latte or two. So if I’m gonna waste money on that, despite my dislike of the company (yes, I am a hypocrite), I’ll definitely shell out for an awesome CD. Great post!
    cosmiccowgirl's picture

    I adore Joni Mitchell's

    I adore Joni Mitchell's music and will certainly not boycott this album just because of Starbuck's, but I'm not thrilled with her choice of labels. Like Willy Nelson doing a commercial for the Gap, it just ain't right.
    notshane's picture

    ubiquity of Starbucks...

    yes, they are big corporation, always looking to swallow up the small coffee houses. They've definately become BIG BULLY, whatever they started out being. Just some of the stories in the last few years about them in Canada is: they tried to stop unionisation; they tried to sack an employee for having tattoos!

    Like many of u have said, they're overpriced swill. And I AM disappointed that Joni Mitchell - who I think would be critical of the Starbucks brand - has now given some of her priceless credibility to an increasingly tarnished corporation. Sad.

    SHe's not the only Canadian artist who's sold out though. Alanis Morrissette did so recently as well, although I'm not sure it's exactly the same deal. 

    Anastasiaaah's picture

    Ugh.

    I just kind of wish we could trade out Nickelback and Anne Murray for Alanis and Joni over at Starbuck's.

    Lesbians talking about what lesbians should wear. Tune in. Trust.

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    lifesucksinagoodway's picture

    A New Starbucks...

    They are opening another Starbucks in my town...it is in the parking lot of the old one....just kiddin'. Not even so-fine-Joni could get me to buy one cup of Starbucks. My first was my last and I didn't like the blah energy of the place. Give me mismatched furniture, open mike nights and mugs of average joe any day!!! Oh, and the pixie punk girl who gives me a grin as she asks me what I'll be having...

    "Candy is dandy but liquor is quicker." ~~Willie Wonka

    mistypeppers's picture

    hate sbux, love joni

    she doesn't seem the type to join the capitalist parade, but i trust her. and should i ever find myself in a starbucks (personally, i find their coffee just burned and not fresh), i'll pick it up.

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