by Dorothy Snarker

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My, Padma Lakshmi, what a big appetite you have

Dorothy Snarker

Padma Lakshmi can has cheeseburger. Dorothy Snarker can has coronary. In fact, after watching her much-anticipated Hardee's commercial, I've changed mmm, Padma, mmm, to thud, Padma, thud.

While I'd be happy to give you a play-by-play (or, more accurately a bite-by-bite), the only two words you really need to know before clicking play are “food” and “porn.”

If that doesn't forever redefine the term “finger-licking good,” then nothing will. Never before in my entire life have I felt so jealous of a hamburger. Heck, I think perhaps even the vegetarians among us can agree that was some seriously good eats.

Padma’s campaign for Hardee’s (and its sister West Coast chain, Carl’s Jr.) kicked off online this week. I'm pretty sure Padma's burger ad told Paris Hilton's burger ad to pack its knives and go.

Now, I should be scoffing at the blatant sexualization and objectification happening in this ad — you know, feminism and stuff. We are not pieces of meat, Hardee's! But then the ad's tagline, “More than just a piece of meat,” made my point already. Way to mix your messages; I'm now turned on and guilty.

But all I really want to do is marvel at Padma's unparalleled eating prowess. I mean, I knew from watching Top Chef all these years that the woman could eat. But that first bite looks more like a jaw unhinging.

And don't get me started on the tongue. Sweet fancy Moses, the tongue.

While Padma may not have succeeded in making me want a Western Bacon Thickburger, she has succeeded in making me want to be a Western Bacon Thickburger.

Some burgers have all the luck. So, are you like me suddenly very, very — um, how shall I say — hungry?

Dorothy Snarker's blog

Submitted by

Dorothy Snarker

on March 27, 2009 - 3:30pm.

TAGS ::

All I can say is...daaaamn.

Submitted by

prufrock1019 (118 posts)

on March 27, 2009 - 4:21pm.

All I can say is...daaaamn. Yes, after watching that I am feeling quite, er, "hungry." :P

------------------

Stewie: Listen, why don't you save yourself years of sexual ambiguity and get fitted for a pair of Doc Martens and a plaid flannel shirt?

Wow.

Submitted by

Anonymous

on March 27, 2009 - 4:23pm.

How does food become sexier?

A pinch of Padma...

*pant*

O.M.G

Submitted by

ChiisaiUsako (16 posts)

on March 27, 2009 - 4:28pm.

Oh mah GOD!! be still my heart. I had to tore my eyes from those pictures, which I stared at for about a minute or so. My goodness, the tongue *deep swallow * the tongue. I agree with you Dorothy, I don't want a burger but I really want to be that burger.

Wowza...

Submitted by

PunkyBrewster (31 posts)

on March 27, 2009 - 4:34pm.

Oh, Er...delicious!! Burger looks ok too...

Be Naked.

Oy!

Submitted by

Hornito (215 posts)

on March 27, 2009 - 4:34pm.

In the wise words of one Mr. Jesse Katsopolis, "Have mercy".

Damn

Submitted by

Natazzz (1113 posts)

on March 27, 2009 - 4:59pm.

I never quite understood what all the fuss was about with Padma, until I saw this video.

Not sure how effective the commercial is though, because I too want to be that burger, not eat it.

---------------------------------------

Who doesn't have a blog these days?

eurOut for the latest recaps of your favourite European lesbian storylines

.......

Submitted by

roc (294 posts)

on March 27, 2009 - 5:11pm.

I can watch Padma watch some one else watching paint dry... so watching her enjoy dismantling a burger while wearing that dress is a perfectly fine way to spend 60 seconds.

I'm a very bad vegan.

Submitted by

LaurenPettigrew (2 posts)

on March 27, 2009 - 5:56pm.

Never before have I been so excited to watch someone eat a bacon cheeseburger. It almost feels like a betrayal to my being vegan.

Sorry, veganism, you'll have to cut me some slack on this one.

mmm mmm good

Submitted by

melissa (186 posts)

on March 27, 2009 - 6:02pm.

seeing that makes me want a burger and i dont even eat meat

Im not crazy, my reality is just different then yours.

Hot.

Submitted by

Odd Monkey (51 posts)

on March 27, 2009 - 7:31pm.

Gawd, she's hot.

Like smoking hot.

Like... damn.

lol!!!!!!!!!!

Submitted by

whooha (20 posts)

on March 27, 2009 - 8:11pm.

omg, this is too f'ing good!

carls jr commercials

Submitted by

Paulina (25 posts)

on March 27, 2009 - 8:49pm.

i usually cant STAND them.

this one i could watch over and over and over and over ;)

OH MY GOD......... why did

Submitted by

c.a.n.d.a.c.e (14 posts)

on March 27, 2009 - 9:01pm.

OH MY GOD.........

why did i just watch that........

I think she just made it in my top 10. And She might be number 1.

Good God.

I really dont know what to say....

Im an artist, check out my blog :)
http://candacenapier.blogspot.com/

nevermind the burger...

Submitted by

voigtländer (59 posts)

on March 27, 2009 - 9:37pm.

nevermind the burger... i just want to be the sweet spicy sauce

hell yes!

Submitted by

Colette (174 posts)

on March 28, 2009 - 4:24pm.

hell yes!

um..I only have one thing to say/do now...

Submitted by

sibo (58 posts)

on March 27, 2009 - 9:57pm.

Replay.

damn that burgerrrrr...

*opens mouth to

Submitted by

Sho_Baby (22 posts)

on March 27, 2009 - 10:07pm.

*opens mouth to talk*

*closes mouth*

*again opens mouth to talk...faints*

Greed!

Submitted by

gracenuli (10 posts)

on March 28, 2009 - 12:31am.

Wanting to be the WHOLE burger is just greedy... i'd settle for being the ketchup she licks off her finger... Making ketchup sexy... now thats a skill you take to the bank!

Have Mercy Indeed!

Submitted by

Liz (9 posts)

on March 28, 2009 - 12:34am.

...excuse me while I go wipe the drool off of my chin...

OMG. Mega swoon.

Submitted by

Tofu Delight (138 posts)

on March 28, 2009 - 1:07am.

Why can't everyone eat like that? She only took one bite too and licked everything else. OMG. It almost made me want to eat a burger, but must resist! Three years of vegetarianism must not go to waste!

Rewind rewind rewind.

Sweet sweet sweet sweet

Submitted by

shoveya (134 posts)

on March 28, 2009 - 3:27am.

Sweet sweet sweet sweet sweet! We've only got Carl's Jr here but if they were to play that commercial in their stores, its going to get real packed inside.

Picture of 'light is like water' author

asvnvgf&%#

Submitted by

bananaf (195 posts)

on March 28, 2009 - 3:55am.

that last lick is so.... speechlessly erotically sexy.

sweet baby jesus!

Submitted by

dutti2901 (50 posts)

on March 28, 2009 - 6:33am.

yes, indeed, i feel "hungry" now... nothing left to say!

"While Padma may not have

Submitted by

Jodie (295 posts)

on March 28, 2009 - 7:04am.

"While Padma may not have succeeded in making me want a Western Bacon Thickburger, she has succeeded in making me want to be a Western Bacon Thickburger"

HAHAH I totally agree!!! GAWD!!!

dies

Submitted by

gooby (401 posts)

on March 28, 2009 - 7:22am.

Now THIS is how you do a friggin' burger commercial! Clodded arteries? Who CARES! Padma rocks my world.

I hate commercials but this right here? This is made of WIN. Rewatching (in loop)...

eating spicy sauce before dinner

Submitted by

the alleged car (10 posts)

on March 28, 2009 - 9:12am.

I've seen just about every episode of Top Chef and never got the Padma thing at all, but this did make me a little jealous of hamburgers and rapidly aging rich men.

God that is something

Submitted by

eustacia83 (1 post)

on March 28, 2009 - 9:55am.

Well I gotta agree never really understood what the fuss all about but watching it i mean the entire ad.

ehmmm well it sure look tasty

I want a BURGER!!

Submitted by

lashun (226 posts)

on March 28, 2009 - 11:38am.

I want a Padma burger!!

If someone was sitting on steps eatting a burger like that, looking like that and I was drivin by. I would have wreck my car and not been mad about my insurance rates going up.

mmmmm padma mmmmmm ddrrrrooooooooooooollllllll

Alt Food Fantasy

Submitted by

DameRhetorica (74 posts)

on March 28, 2009 - 12:55pm.

Given the Hardee's Western Burger weighs in at 900 calories, has 2040mgs of salt, and uses meat from cows reared and slaughtered in some of the worst ways possible, maybe we should stop drooling and start petitioning Padma to advertise food we might feel good about—and good after—eating.

For motivation, check out Michael Pollan's thoughts on the omnivore's dilemma and some of Mark Bittman's blogs, as well as his book about food matters. Though Alice Waters has showed us that the revolution can be a dinner party, it's really not going to happen at Hardee's.

the only sane voice in a

Submitted by

Jaguar (82 posts)

on March 31, 2009 - 6:24am.

the only sane voice in a sea of lesbian arousal, did you watch the video?? I wont tell if you do, you know for research purposes.

Anyway as you can see, no one actually wants the burger, they would like to be the burger/sauce/padama´s finger! Although I could happily watch her eat a carrot or an apple if we are talking healthy here, just saying...

"As a lesbian I resent your laughter and all laughter" - Sarah Silverman

O-MAI-GAWD

Submitted by

Anonymous

on March 28, 2009 - 1:11pm.

I am hungry. My appetite has just been awakened. And I'm not just talking about food.

What I would like to know

Submitted by

TruMischief (882 posts)

on March 28, 2009 - 4:27pm.

Why the hell was she married to Salmon Rushdie....How in the world did HE get her to marry him. I want to know how he got her, I am pretty sure how he lost her..

And Ms. Snarker...I am convinced you are trying to see if my pacemaker works.

thump...

Submitted by

Joyous (122 posts)

on March 28, 2009 - 4:36pm.

My Goddess! Padma... I'm speechless

Dam you Snarker

Submitted by

Yan (87 posts)

on March 28, 2009 - 6:58pm.

Top Chef has been over for weeks, and I have made it through my Padma withdrawals. BUT...after watching this video and looking on all these pictures, I suddenly have that itch again!! like everyone else, I wanna be the berger Padma orders :)