SALINE SOLUTION AND FITNESS WATER DON’T MIX
Gatorade, the makers of Propel fitness water, announced this week they are severing sponsorship ties with Bravo’s reality show Work Out, starring lesbian fitness entrepreneur Jackie Warner, in response to audience outrage over callous quips made on the show about a client’s breasts. I guess Gatorade was OK with all the other questionable behavior on the show up until this point.
In the episode, Sky Sport manager Lisa said she thought Sky Sport client Jamie Eason, a fitness model, had breasts that "looked manufactured." Eason’s boyfriend, who had been standing just outside their door, informed them that Eason has implants because she is a breast cancer survivor. How many calories are in a foot and do they count if you put it in your mouth but don’t swallow?
Warner denies making any comments of her own, and the ensuing confrontation with Eason’s boyfriend was edited out of the show.
The now-infamous episode also showed Warner firing trainer Brian Peeler after a heated confrontation — Eason was his client — in which Brian insisted that Jackie apologize, but was shown the door instead. For all the gory details, read my recap of the episode here.
When I asked Eason for a comment, she said: "I have actually visited your site and read people’s posts and reactions to the show. Unfortunately, I can’t really comment on the situation … however, I do want to thank you for the fair and impartial coverage you’ve given so far."
Fair and impartial snark is what we’re all about.
Both Jackie and Lisa wrote about the incident in their blogs on Bravo’s website. Lisa apologized and has since made amends with Eason and Peeler, but Warner used the forum to reiterate her innocence and talk about herself. It starts:
To clear up a couple of things: I did not make a derogatory remark about Brian Peeler’s client on camera or off-camera. The only reason he tried to bring it up to me on camera is to villanize [sic] me and set me up for something I didn’t do.
The show has, at times, come close to careening off the rails, but most of the shenanigans have been standard reality show histrionics. Mocking cancer survivors was over the line for many viewers — and also for Propel, who enjoyed prominent product placement until now. They’re not only pulling their ads; don’t expect to see those ubiquitous plastic bottles in the background at Warner’s gym in the future.
Since Season 3 has already been shot, producers will have to take the remaining episodes back into post-production to remove the Propel name from all the labels. Perhaps they can replace them with "Jackie Warner’s Kool-Aid."