Are you on the “Fringe”?

The summer TV schedule has barely gotten off the ground, and the networks are already rolling out the big trailers for fall. This means you’ll probably be sick of most shows before they even premiere — which is usually the case for me. But I have a confession to make: I’ve been sucked in by the Fox hype machine. After watching a promo the other night, I’m now totally psyched for the new J.J. Abrams joint, Fringe, starring Anna Torv and Pacey Joshua Jackson.

If Fringe is half as good as Abrams’ other shows (Felicity, Alias, Lost), we’re in for lots of smart, ass-kicking fun. And by the looks of the new trailer, we’ve got nothing to worry about. Check it out and let me know what you think.

OK, how cool was that? It reminds me of a cross between Alias and The X-Files — with a Lost-style plane crash thrown in for good measure. And it doesn’t hurt that Torv is smokin’ hot either. Her FBI character, Olivia Dunham, could be the next Sydney Bristow (minus the awesome wigs, unfortunately).

Fox lists Torv as a “newcomer,” but our British readers will no doubt recognize her as Alex, the soon-to-be-married lesbian who has a steamy affair with Jessica (Shelley Conn of Nina’s Heavenly Delights) on the BBC drama, Mistresses. A friend turned me on to the series through Internet clips, and I liked it better than Cashmere Mafia and Lipstick Jungle combined — due in large part to Torv’s spot-on performance. So, I have high hopes that she’ll bring the same strong-yet-vulnerable dynamic to this role.

Another good sign of the show’s potential to rock is the amount of time and money Fox is throwing behind it. They’ve already started a viral marketing campaign similar to the one staged for Lost and Abrams’ monster-movie flick, Cloverfield. On the official site, you can click on different things to discover Easter Eggs and an odd mix of engaging links — everything from a video of a man with 12 fingers to a sinister-looking company (is this Fringe’s version of the Dharma Initiative or SD6?) to a stressed-out developer’s blog. What do all these things have in common? Guess we’ll have to stay tuned to find out. I, for one, can’t wait.

What about you? Did the trailer and Website get you pumped for the show? Or do you think all the early hype is overkill?

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