"The
whole theme of the display was sadomasochistic and implied
lesbianism…I felt like I was walking down a street in
Amsterdam and watching the prostitutes sitting in the
windows trying to lure in customers. Victoria’s Secret
has pushed the envelope so far, where can they go next?
Live sex acts in their windows? … We should not have to
fear going shopping at a mall…”
--Traditional
Values Coalition’s Executive Director Andrea Lafferty,
who, armed with her camera, waged war on Victoria’s Secret
at the Tyson’s Corner Mall in McLean, Virginia.
Shopping
for underwear with Andrea Lafferty must be ton of
fun — like being buried alive.
What’s
her beef? A Victoria’s Secret window display, in which two
mannequins are spooning in a bed, one mannequin is posed on
its hands and knees as if crawling toward another, and yet
another is tied in ropes. Each mannequin is scantily clad
in typical Victoria’s Secret fashion.
Unusual?
Yes. But it’s hardly worth a 10 on the Freak-Out-O-Meter.
In fact, I don’t know what’s more bizarre — “lesbian” mannequins
in garters or Christian conservatives taking pictures of “lesbian”
mannequins in garters.
I
suppose lesbians worldwide should thankful that Lafferty didn’t
leap to the oft-stated and icky conclusion that “lesbian”
mannequins who have “sex” with other “lesbian” mannequins
will soon want to have “sex” with “animal” mannequins. But
it’s early in her fight.
It’s
also early in a profitable, yet slippery, wave of advertising
and media strategy: promoting “lesbian” fantasy. You’ve seen
it on TV, in movies, videos and magazines, but now it’s coming
closer — inching toward a mall near you on all fours.
In
many ways this latest marketing tactic is more disturbing
than Lafferty’s panty knot, because even though marketers
like those at Victoria’s Secret are selling excitement and
fantasy to their target consumers (straight men and women),
frightened, uptight shoppers like Lafferty are buying “lesbian”
and no one is telling them that they’ve got it all wrong.
There
are plenty of lesbians who wear lace, and who are
very feminine, but straight women who behave like lesbians
are not lesbians. The same goes for mannequins. These
days, the lesbian community has more important things to do
than point out the obvious, but
we’re repeatedly waylaid by the ridiculous.
It’s
been over thirty years since I thought a mannequin wanted
to have sex with me or anyone else. I was high on acid and
fell in love with a mannequin in a Dress Barn window. Friends
told me that I was so enamored I licked the glass. But I don’t
remember doing that. I remember my sexy mannequin beckoned
me into the store with a wave of her arm, though. And then
she started to melt.
Like
Andrea Lafferty, I was afraid of what I thought I saw. Unlike
Lafferty, I had a good excuse. What’s hers?
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