As if you need one more reason to love her, Icelandic singer Björk is on a mission to rescue her homeland from its dire financial crisis.
She’s turned to venture capitalism in hopes of resurrecting the economic stability of Iceland, and she’s working with Audur Capital, a Reykjavik-based investment company founded and managed by two Icelandic business women, Halla Tomasdottir and Kristin Petursdottir. (Their website states that Audur is "an Icelandic woman’s name which means wealth, happiness and clear space.") The capital fund, called BJÖRK, will invest 100 million Icelandic krona (just over $800,000 in U.S. dollars) toward sustainable, environmentally-friendly businesses, and hopes to raise 1.5 billion krona before new investors start to contribute to the fund in March.
Audur’s Petursdottir said:
"We believe there are some interesting investment opportunities related to our nature and green energy. We need to pursue these investments even in the current crisis because that’s really our future and we need to do things differently than how we have done in the past. We want economic return but in a sustainable matter."
This isn’t the first time Björk has gotten involved with charitable work. She produced Army of Mixes to help raise money for the 2004 Southeast Asia tsunami relief fund and to aid UNICEF’s work in the region. She also participated in the 2005 Live 8 concerts, headlining at the show in Japan.
The singer has also spoken out in support of national liberation movements like Kosovo independence and the Tibetan freedom movement. There must be a gene for activism, because her father, Guðmundur Gunnarsson, is also a high-profile union leader in Iceland.
Do you think Björk will be able to save her country, or at least help it get out of the red?