On a recent trip to L.A., 3Way‘s executive producer Nancylee Myatt (South of Nowhere) graciously allowed me to spend a few days on the set filming a behind-the-scenes video, AfterEllen.com-style — i.e., snarky, irreverent and all about the lesbian relationship. (She also roped me into being an extra in a party scene when someone didn’t show up, but I didn’t have to act, thank God, I just had to stand in the background and talk to Lori — which I definitely know how to do!)
Fortunately, I got more funny moments on tape than I could use — I hope you have half as much fun watching this as I did editing it!
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After two days on the set, I have to agree with Jill: It’s very hard to be funny with Maile around!
The 3Way producers are only rolling out a handful of episodes initially, and using those to try and get funding from advertisers to make more, or for a network or website to pick up and develop it into a full series to run online or on the air. I haven’t seen any episodes yet, but here’s what they told me: Each episode is 5–7 minutes long and will be posted every Monday with one or two "confessionals" (which are about the same length, but shot more in a talking-to-the-camera style).
I suspect we’ll start to see more of this kind of web series-as-pilot trend happening, and I’m all for it! Because that means more lesbian-themed content for those of us who are tired of rarely seeing ourselves on television, and it gives viewers more power to influence which shows get developed.
In the network television process, shows with prominent lesbian content almost never make it past the pilot stage, so we never get a voice in the process. But by taking a series straight to the audience, the creators of web series such as Girltrash, Time Traveling Lesbian and 3Way can use the numbers of video streams (from us watching the webisodes) to convince advertisers, networks or private investors to invest in their project.
As Angela Robinson said in her column "Why We Don’t Need the Man," "The gatekeepers are dying, slowly but surely, and now is the time for the artist to talk directly to the audience, without the middleman."
So you know what to do: Go forth and press "play" on those web series videos, and strike a blow for lesbians everywhere!