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VMA's Madonna-Britney-Christina Kiss: Progress or Publicity Stunt?
by Sarah Warn, September 2003

Britney Spears, Madonna, and Christina Aguilera at the Video Music Awards
Britney and Madonna
The kiss between Britney and Madonna The kiss between Madonna and Christina

The audience of MTV's 20th annual Video Music Awards on August 28th knew they were in for something a little bit different for this year's opening act, but few were prepared for what they saw. Britney and Christina opened the VMA show dressed like brides singing Madonna's classic hit "Like a Virgin," which then segued into Madonna's new song "Hollywood" as Madonna stepped out of the wedding cake wearing a modified tuxedo. What ensued was a drag show of sorts in which Madonna was the "groom" and Britney Spears and Christina Aguilera were the virginal brides, culminating in a french-kiss between Madonna and Britney, and then between Madonna and Christina.

The underlying pulse of lesbian sexuality in the performance would have been interesting but not "shocking" if not for the "sugar mamma" power dynamic between Madonna and Britney/Christina, and the now-famous kisses.

During the performance Madonna's dominance was clearly established through the body language and interaction between her and Britney and her and Christina. She frequently put her hands on Britney's and Christina's bodies, both possessively and intimately--stroking Britney's face, putting her hand on her Britney's hip, putting her face against Christina's thigh as she pulled the garter off Christina's leg (a popular American ritual performed by grooms at the wedding reception). Britney and Christina lapped it up.

When they actually kissed towards the end of the song, however, the women crossed a line that suddenly made explicit that which, up until then, had still been implicit. With the kisses, there was no more room for interpretation, no gray area--the women were clearly supposed to be lovers.

And Madonna, Britney, and Christina weren't playing tender, lovesick lovers, they were playing raunchy, in-lust lovers. This is not familiar territory for American viewers, who are used to television shows that emphasize the romantic side of lesbian romance and de-emphasize the sex.

This performance was clearly all about sex and domination, a distinction that wasn't lost on some in the media, as well. The San Francisco Chronicle described the event as Madonna "dressed like a dominatrix bridegroom...french-kissing both Aguilera and Spears like a she-dog marking her territory" (Aug 30) and Slate.com described Madonna as "the man—the sugar daddy, maybe, twirling the little girls, keeping them in line, and finally kissing Spears. She also kissed Aguilera, to be fair, but the camera barely registered it, and we all know that Madonna has long leered at Britney. Britney swooned into the kiss, her mouth soft" (Aug 29).

The kisses became the highlight of the VMA's, the moment no one could stop talking about even days after it was over, and Madonna, Britney and Christina only fueled the fire through interviews in which they all spoke positively about the kisses, which were rehearsed several times as part of the performance.

Madonna, who has always been very supportive of gay issues, stated in interviews after the show that she enjoyed the kisses, as did Christina Aguilera, whose video for her hit song "Beautiful" celebrated love between gay men. On Access Hollywood and Extra, Aguilera commented about Madonna "she's a good kisser...she's got very soft lips and there's nothing like kissing a woman."

Up until now, Britney has never taken a stand on gay issues one way or the other. But when a reporter on Entertainment Tonight asked Britney after the show "What does it feel like to be kissed by Madonna?" Spears responded that "this is something I've dreamt about since I was a little girl. I cannot believe this just like freakin' happened. I am on a major high right now. I feel very cool." This is heady stuff coming from a young woman who only a few years ago was the reigning queen of teen innocence.

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